Campsaver
Client: Campsaver.com
Role: Graphic design
Media: Web, email, photography
Date: 2015-2017
Campsaver is an online retailer catering to outdoor enthusiasts, run by outdoor enthusiasts and people close to nature. The store offers a wide range of top-quality gear from leading brands and innovative product offers in the field.
As the in-house graphic designer, I was in charge of updating the web and email graphics daily, considering marketing data and analytics to determine their content. Furthermore, I attended to any graphic needs for the promotion of the store.
Web banners
Campsaver offers constant sales and curated lists of products of interest.
Illustrations
The editorial plan of the brand focused on educating enthusiasts through technical concepts, opinion pieces, reviews, and curated lists. I was in charge of designing illustrations to support articles and other web elements.
Email design
Email is a key marketing channel for the brand. With its extensive list of subscribers, constant emails with special content and brand promotions would target segmented lists to maximize their engagement with custom-made content.
Photography
Conveniently located in Northern Utah, the team took advantage of the lakes and mountains nearby to create some in-house photos to use on Campsavers communications.
