Studio Viola
Studio Viola is an accounting firm based in Caravaggio, Province of Bergamo, Italy. The family business decided to renew its identity for its 20th anniversary in 2024. It seeks to present itself as up-to-the-times and reflect its values and service offered appropriately to its clients.
As an independent designer and consultant, I conceptualized and executed the logo redesign and complementary elements of their visual identity.
A logo refresh
The company's values are summarized as compliance, trust, simplicity, optimization, and personalization.
The icon recalls elements related to the firm's activities, such as a set of stairs to symbolize growth, or a thick stem to represent stability, trust, and safety.
Other proposals
Alternatives designs were proposed focusing on other values in the firm’s story.
