Distrito Nacional Firefighting Academy
Client: Academia del Cuerpo de Bomberos del Distrito Nacional, República Dominicana
Role: Graphic design, branding
Media: Visual identity
Date: 2021
The Academia del Cuerpo de Bomberos del Distrito Nacional is the official firefighter academy for training and educating people who aspire to become firefighters in the Dominican Republic’s capital region.
In order to develop their communication channels to appeal to prospects, showcase their work, and strengthen their community, they looked to refresh and formalize their identity at a professional level.
A logo refresh
The logo rework brought the original identifying elements into a cleaner, modern, and versatile application with several lockups for greater adaptability.
Color palette
The firefighter academy adopts blue to distinguish it from the Fire Department’s red, avoiding confusion in the audience. The complementary neutral gray tones convey authority, formality, and technical capacity, solidifying its identity.
Typography
Pulpo is a contemporary slab serif based on geometric strokes and sharp angles with a distinct personality. Paired with Arimo, which is more versatile and fit for readability.
